Outdoor advertising in 3D

The success or failure of an outdoor advertising campaign, always depends on its ability to capture attention.

And in the digital age, outdoor advertising has become more difficult than ever: The RGB images offered by mobile screens have managed to capture attention up to levels that make it a challenge to make people fix their attention on something outside of a screen.

In the same way, the success or failure of a printing service provider depends always on its ability to capture attention, so the possibility of offering 3D Printing in giant format offers an invaluable advantage to stand out from the competition.

But perhaps the biggest advantage may be the profitability, as 3D Printing grants a level of exclusivity that translates into great business opportunities for the graphic industry: Nowadays there are not many graphic arts suppliers that offer 3D Printing in giant format, so the demand exceeds the offer. Therefore, offering 3D Printing in giant format allows us even more to differentiate from the rest.

In words of Steve Gallow, co-founder of Media Resources Inc., number one provider of digital signs, digital led displays and large format digital printing in North America "Customers often prefer to work with suppliers that have a "fun" touch, and the 3D Printing in giant format gives us all that. The advantages for the business are obvious: the exhibitors that previously took months to build, can now be printed in 3D in a matter of days, and even with a higher quality, which means that we can accept more projects, as well as more sophisticated jobs."

China Begins Construction on Its First National 3D Printing Lab

While there were plenty of varying factors in play, for the most part it wasn’t until President Obama began mentioning 3D Printing technology and actually funding research that the it began exploding into dozens of  national industries.

For a nation like China, who had almost cornered the market on inexpensive mass production, it has taken them a little longer than you would expect to hop onto the 3D printing train. But now, the Chinese government recently finalized a deal with Hunan Farsoon Hi-tech Co. Ltd. to build and manage a new, national engineering lab focusing entirely on 3D printing.

¿Should already established 3D printing industries throughout Europe and North America be worried about China’s sudden interest in Additive Manufacturing?

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