martes, 11 de junio de 2019

Outdoor advertising in 3D


The success or failure of an outdoor advertising campaign, always depends on its ability to capture attention.


And in the digital age, outdoor advertising has become more difficult than ever: The RGB images offered by mobile screens have managed to capture attention up to levels that make it a challenge to make people fix their attention on something outside of a screen.


In the same way, the success or failure of a printing service provider depends always on its ability to capture attention, so the possibility of offering 3D Printing in giant format offers an invaluable advantage to stand out from the competition.


But perhaps the biggest advantage may be the profitability, as 3D Printing grants a level of exclusivity that translates into great business opportunities for the graphic industry: Nowadays there are not many graphic arts suppliers that offer 3D Printing in giant format, so the demand exceeds the offer. Therefore, offering 3D Printing in giant format allows us even more to differentiate from the rest.


In words of Steve Gallow, co-founder of Media Resources Inc., number one provider of digital signs, digital led displays and large format digital printing in North America "Customers often prefer to work with suppliers that have a "fun" touch, and the 3D Printing in giant format gives us all that. The advantages for the business are obvious: the exhibitors that previously took months to build, can now be printed in 3D in a matter of days, and even with a higher quality, which means that we can accept more projects, as well as more sophisticated jobs."

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