martes, 14 de junio de 2016

Coca-Cola: 3D Printing to Drive Marketing Projects

When we think about 3D Printing, we think about models, parts, and prototypes. But what about marketing incentives? Slowly but surely, marketing uses of 3D Printing are growing, even if they are doing so in a stealth way. There are three approaches marketers are using 3D Printing in their marketing plans:

1) allow customers to win (or earn) 3D-printed specialty incentives
2) allow customers to access blueprints to print 3D models themselves
3) allow customers to print/customize/personalize general commercial products enabled and facilitated by the marketer.

Regardless of the approach, the overall value for printers and marketing services providers is tremendous. So what are you going to do? You can either wait for a company to decide to use 3D printing in its marketing... and then hope they come to you for their marketing services... or you could be more proactive, taking 3D promotional ideas and opportunities to your customers and prospects.

Let’s take a closer look at each these approaches... (Continue reading)

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